POSITIONING STATEMENT //
Taking care of Grand Rapids finest dressed for over 70 years, Afendoulis Cleaners offers full-service, experienced drycleaning. Afendoulis Cleaners are committed to honest pricing and professional service for customers who value a personalized experience.
The strategy for re-branding Afendoulis Cleaners was to promote their brand attributes, including consistency, authenticity, responsibility, integrity, personable, and neighborly.
TARGET AUDIENCE & MESSAGE //
With playful and inviting launguage, their fresh new brand direction targets young professionals, and reflects the clean look and feel of the core of their business.Branding, Graphic Design, Web Design2013
Protégé is a new business mentor network for graphic designers, developed in partnership with AIGA, to provide reliable information from succesful graphic design mentors across the United States.
TARGET AUDIENCE //
Created in need to educate designers on the business side of design, it is targeted toward future thinkers, social networkers and self-starters.
Protégé creates transparency among graphic designers and allows them to share collective knowledge and education as a community.Creative Direction, Graphic Design, Web Design2013
StrengthsDNA is a strengths-based coaching and development company focused on empowering individuals to live and work in their strengths every day. The strategy that is conveed in this new brand design promotes an understanding of how to use your strengths and personal talents to build your personal brand, land your dream job, and find happiness and success in life, work and relationships.
Joy Martinez, a sought-after marketing strategist with a passion for developing other's strengths.Branding, Creative Direction, Graphic Design2013
Omega introduced the first watch from their Seamaster collection in 1948. The goal of the Seamaster campaign is to showcase today's successful water-sports athlete's who choose to wear Seamaster watches. The intent is to show the audience that Omega is just as flexible in creating a fine, hand-crafted watch, as it is stylish and functional for extreme sports of today.Advertising, Graphic Design, UI/UX2013
River Rock Church is a Christian Reformed Church located in the quaint town of Rockford, Michigan. The mission of their new campaign is to prayerfully Connect to Jesus, Grow in Jesus and Serve with Jesus. The Connect. Grow. Serve. message promotes community, growth, service, prayer and learning more about Jesus.Branding, Graphic Design, Web Design2013
The art of communication was the core of what was researched for my thesis. The execution was the creation of letterforms, the most basic element of communicating, using every day objects. Stephan Sagmeister said "Art and Design is all around us. It is just waiting to be discovered." My thesis was inspired by every day objects that surround me. Below is a sample letterform from my thesis — an interpretation of a Daily Drop Cap letterform "K" that was originally designed by Jessica Hische.Creative Direction, Graphic Design, Typography2013
Mid-Century Modern furniture has been the most iconic furniture of the 20th century. The purpose of creating this infographic is to share a timeline of those iconic furniture pieces, as well as information about their designers. The unique long-format layout is to be accordian folded as a tip-in into Communication Arts magazine. The target is designers who read this publication and have an appreciation for great design. The tip-in can be removed and displayed as a collectible poster.Furniture Design, Graphic Design, Typography2013
Cameron Blake: www.cameronblakemusic.com
Album Art & Photography Retouching was executed for Cameron Blake's new album "Without the Sound of Violence". The album is a challenging record for challenging times. In Cameron's own words, "this album is about the difficulty of learning about love without learning a lot about loss. All the songs live in this tension and attempt to tell some of the human stories we either do not hear or simply do not want to talk about."
Without the Sound of Violence is a continuation of the lyrically rich storytelling of his sophomore release Hide and Go Seek (2010) but explores a wider range of musical genres including indie-rock, blues, country, folk and soul.Creative Direction, Graphic Design, Retouching2013
Outdoor Transit Advertising Campaign to promote Earth Day 2011 in Grand Rapids, MI.Advertising, Graphic Design, Typography2011
ALL WORKS © JANESSA RAE VANOEFFELEN 2013.